8 Things You Really Need To Know About Being A Succeessful Copywriter
Why is copywriting so critical these days? Whether you have a growing website or an advertisement, you cannot deny that effective copy sells. And the more polished your copy is, the more you will enthrall your respective audience. By following each of the keys listed below, you will begin to write compelling copy that sells and increases conversion rates as a whole.
#1 - Emotional Appeal
Your foremost aim as a copywriter is not to entangle your readers in a web of words. Their emotions will prove to be far more decisive in shaping their perceptions of your product or service. You should instead appeal to the reader’s “pain”, for best results. Your reader’s pain may refer to a particular fear of loss or the fear of missing a limited time offer or opportunity. With this said, use vivid imagery and poignant words to solidify your purpose.
#2 - Sell Benefits
Many copywriters aim to sell a product, rather than sell the benefits of that product. In reality, advertising the features of a product will yield few results. However, selling the benefits will pique your readers’ attention. For example, if you are advertising a guide for investors, do not simply describe the guide in detail. Express how these investment tips can give them financial security.
#3 - Focus on the Buyer’s Needs
The buyer’s needs should always be of paramount importance when you are writing copy. Undoubtedly, your needs may include the desire for recognition, lucrative profits and established credibility. However, the buyer’s needs are deeply rooted in their emotions. For instance, if you are writing a sales pitch for a revolutionary shampoo, designed to produce sleek and flawless hair, do not focus on the features of the shampoo. Rather, emphasize the buyer’s necessity for self-confidence and beauty.
#4 - Consider the End Result
Before you begin writing copy, solidify your overarching objective. Is the projected outcome to sell more e-books on a particular topic? Is your intended outcome to increase the success rate of your business? Before you proceed with the writing process, consider your utmost aim.
#5 - Call to Action
This is one of the most commonly neglected aspects of an effective sales pitch. All effective copyrighting requires a call to action. A call for action is designed to harness your persuasive power, and make a decisive call regarding what the reader should do once they finish reading your pitch. The call to action can lead to higher conversion rates.
#6 - Pay Attention to Formatting
Formatting, especially on the web, is essential. Humans are hopelessly visual creatures who respond poignantly to what they see. Your formatting should be clear and offer an easy read. Poorly formatted copy can make the reader stop half way through your sales pitch.
#7 - Tell a Story
The human mind simply loves the suspenseful unfolding of a story. Since childhood, people have relished in fantastical storytelling. Even as an adult, you may prefer stories and narratives over a plain, old copy. Therefore, to write more powerful copy, use the power of narrative.
#8 - Focus on Your Reader’s Imagination
Ask your readers to imagine a life without a particular obstacle, challenge, and difficulty. Help them imagine a life in which a product or service gave them the painless life they have always aspired for. Effective copy should incorporate this approach.